Sep 14, 2024
Polski Rycerz Catering
Polski Rycerz is a unique diet catering brand that brings a playful twist to a highly competitive industry. While most competitors focus on lifestyle and fitness clichés, Polski Rycerz introduces a bold and humorous storytelling approach: a knight who accompanies customers in their daily lives, whether at the beach, at work, or during training.
Our challenge was to design a comprehensive branding and communication system that not only builds recognition but also differentiates the brand with a strong, memorable archetype. The project covered the website, social media campaigns, product icons, and marketing visuals.
Brand , Website & Communication
Food Company
Catering
360
The diet catering market in Poland is saturated. To stand out, we needed a brand identity with character, breaking away from the typical “healthy and light” narrative. Research showed that customers not only seek convenience and quality but also want to feel engaged and entertained in their everyday interactions with the brand.
We turned to Polish tradition and symbolism, reimagined in a modern way.
The Knight (Rycerz) became the central figure, symbolizing strength, loyalty, and consistency – yet presented in a humorous and approachable style.
The visual language combines medieval-inspired ornaments with modern, clean design.
Each diet type (Sport, Slim, Wege, Low Carb, Standard, Low IG) was given its own shield icon, making the offer easy to navigate and instantly recognizable.
This creative mix allowed us to evoke both trust and emotional connection while ensuring the brand remains playful and relatable.
Brand
Brand
Branding & Identity: Logo, color system, and custom diet icons.
Website: Dark, knight-inspired design with a modern user flow – easy menu selection, clear calorie calculator, and quick ordering process.
Social Media Campaigns: Engaging seasonal campaigns (e.g., “Drink water – knight’s reminder!”, “Don’t take pots on vacation”).
Promotional Visuals: Discount campaigns with strong, thematic storytelling (“Royal feast”, “Summer form”, “Freedom of taste”).
The knight character became a natural ambassador of the brand, creating a consistent experience across digital and offline touchpoints.
Outcome
Outcome
A distinctive identity that clearly separates Polski Rycerz from generic catering brands
A cohesive ecosystem – from branding and website to seasonal campaigns and social content.
Improved customer engagement thanks to the humorous knight figure, making the brand approachable and memorable.
A conversion-focused website that simplifies the decision-making process and boosts sales.
Latest Updates
(GQ® — 02)
©2024
Latest Updates
(GQ® — 02)
©2024
FAQ
FAQ
01
Who am I as your Agile Design Partner?
02
How do we start the process?
03
What does working with an Agile Design Partner mean?
04
What does the agile design process look like?
05
How do we manage the project?
06
How is pricing structured?
07
How do you ensure responsiveness and timely delivery?
08
What do you need to get started?
01
Who am I as your Agile Design Partner?
02
How do we start the process?
03
What does working with an Agile Design Partner mean?
04
What does the agile design process look like?
05
How do we manage the project?
06
How is pricing structured?
07
How do you ensure responsiveness and timely delivery?
08
What do you need to get started?
Sep 14, 2024
Polski Rycerz Catering
Polski Rycerz is a unique diet catering brand that brings a playful twist to a highly competitive industry. While most competitors focus on lifestyle and fitness clichés, Polski Rycerz introduces a bold and humorous storytelling approach: a knight who accompanies customers in their daily lives, whether at the beach, at work, or during training.
Our challenge was to design a comprehensive branding and communication system that not only builds recognition but also differentiates the brand with a strong, memorable archetype. The project covered the website, social media campaigns, product icons, and marketing visuals.
Brand , Website & Communication
Food Company
Catering
360
The diet catering market in Poland is saturated. To stand out, we needed a brand identity with character, breaking away from the typical “healthy and light” narrative. Research showed that customers not only seek convenience and quality but also want to feel engaged and entertained in their everyday interactions with the brand.
We turned to Polish tradition and symbolism, reimagined in a modern way.
The Knight (Rycerz) became the central figure, symbolizing strength, loyalty, and consistency – yet presented in a humorous and approachable style.
The visual language combines medieval-inspired ornaments with modern, clean design.
Each diet type (Sport, Slim, Wege, Low Carb, Standard, Low IG) was given its own shield icon, making the offer easy to navigate and instantly recognizable.
This creative mix allowed us to evoke both trust and emotional connection while ensuring the brand remains playful and relatable.
Brand
Branding & Identity: Logo, color system, and custom diet icons.
Website: Dark, knight-inspired design with a modern user flow – easy menu selection, clear calorie calculator, and quick ordering process.
Social Media Campaigns: Engaging seasonal campaigns (e.g., “Drink water – knight’s reminder!”, “Don’t take pots on vacation”).
Promotional Visuals: Discount campaigns with strong, thematic storytelling (“Royal feast”, “Summer form”, “Freedom of taste”).
The knight character became a natural ambassador of the brand, creating a consistent experience across digital and offline touchpoints.
Outcome
A distinctive identity that clearly separates Polski Rycerz from generic catering brands
A cohesive ecosystem – from branding and website to seasonal campaigns and social content.
Improved customer engagement thanks to the humorous knight figure, making the brand approachable and memorable.
A conversion-focused website that simplifies the decision-making process and boosts sales.
Latest Updates
(GQ® — 02)
©2024
FAQ
01
Who am I as your Agile Design Partner?
02
How do we start the process?
03
What does working with an Agile Design Partner mean?
04
What does the agile design process look like?
05
How do we manage the project?
06
How is pricing structured?
07
How do you ensure responsiveness and timely delivery?
08
What do you need to get started?
Sep 14, 2024
Polski Rycerz Catering
Polski Rycerz is a unique diet catering brand that brings a playful twist to a highly competitive industry. While most competitors focus on lifestyle and fitness clichés, Polski Rycerz introduces a bold and humorous storytelling approach: a knight who accompanies customers in their daily lives, whether at the beach, at work, or during training.
Our challenge was to design a comprehensive branding and communication system that not only builds recognition but also differentiates the brand with a strong, memorable archetype. The project covered the website, social media campaigns, product icons, and marketing visuals.
Brand , Website & Communication
Food Company
Catering
360
The diet catering market in Poland is saturated. To stand out, we needed a brand identity with character, breaking away from the typical “healthy and light” narrative. Research showed that customers not only seek convenience and quality but also want to feel engaged and entertained in their everyday interactions with the brand.
We turned to Polish tradition and symbolism, reimagined in a modern way.
The Knight (Rycerz) became the central figure, symbolizing strength, loyalty, and consistency – yet presented in a humorous and approachable style.
The visual language combines medieval-inspired ornaments with modern, clean design.
Each diet type (Sport, Slim, Wege, Low Carb, Standard, Low IG) was given its own shield icon, making the offer easy to navigate and instantly recognizable.
This creative mix allowed us to evoke both trust and emotional connection while ensuring the brand remains playful and relatable.
Brand
Branding & Identity: Logo, color system, and custom diet icons.
Website: Dark, knight-inspired design with a modern user flow – easy menu selection, clear calorie calculator, and quick ordering process.
Social Media Campaigns: Engaging seasonal campaigns (e.g., “Drink water – knight’s reminder!”, “Don’t take pots on vacation”).
Promotional Visuals: Discount campaigns with strong, thematic storytelling (“Royal feast”, “Summer form”, “Freedom of taste”).
The knight character became a natural ambassador of the brand, creating a consistent experience across digital and offline touchpoints.
Outcome
A distinctive identity that clearly separates Polski Rycerz from generic catering brands
A cohesive ecosystem – from branding and website to seasonal campaigns and social content.
Improved customer engagement thanks to the humorous knight figure, making the brand approachable and memorable.
A conversion-focused website that simplifies the decision-making process and boosts sales.
Latest Updates
©2024
FAQ
Who am I as your Agile Design Partner?
How do we start the process?
What does working with an Agile Design Partner mean?
What does the agile design process look like?
How do we manage the project?
How is pricing structured?
How do you ensure responsiveness and timely delivery?
What do you need to get started?