Creating effective communication for Geers, a brand catering to the Silver Economy, was not just a marketing project but also a creative challenge. Understanding the needs and preferences of older audiences required a unique approach that balanced simplicity with advanced solutions. The key goal was to adapt the brand's global strategy to the specifics of the Polish market.
Our approach
We began by analyzing the behaviors and needs of the target audience. The Silver Economy demands communication that is not only intuitive but also builds trust. To achieve this, we reimagined the brand’s social media strategy with clear, engaging content. Additionally, we designed a modern and user-friendly landing page, poznajgeers.pl, which presents the brand's offerings in an accessible way. Supporting the campaign, we also developed print materials and email marketing tailored to Geers' Polish audience.
Results
Our solutions increased engagement among social media users and strengthened Geers’ position in Poland. The new communication strategy reflects the brand's core values: care, innovation, and reliability. The landing page poznajgeers.pl became a key tool for attracting inquiries, offering a streamlined user experience. All marketing content was aligned with the local market's specific needs, ensuring a cohesive and impactful presence.
Sum-up
Working on communication for the Silver Economy was a unique experience that required creative thinking and a deep understanding of the audience. By collaborating with Geers, we delivered a cohesive and modern strategy that merges simplicity with marketing effectiveness. This project proves that tailoring communication to the needs of the target audience can result in measurable success.
